February 28, 2026 • By SottoVox

From Invisible to Cited: A 30-Day AI Visibility Case Study

We took a mid-stage SaaS company from 12/100 to 67/100 AI visibility in 30 days. Here's the exact playbook.

The Starting Point

Company: B2B SaaS (project management for construction)
Traffic: 80% from Google SEO
AI visibility score: 12/100
ChatGPT mentions: 0
Perplexity mentions: 0

Week 1: Technical Foundation

• Added llms.txt to tell AI what the site is about
• Implemented FAQ schema on 5 key pages
• Added author bios with credentials to all blog posts
• Created structured data for organization

Result: Score went from 12 → 23

Week 2: Content Optimization

• Restructured homepage into clear Q&A format
• Added "vs" comparison pages (competitor 1, competitor 2, competitor 3)
• Created an original data post: "Project Management Benchmarks 2026"

Result: Score went from 23 → 38

Week 3: Citation Building

• Guest posted on 3 industry publications (with author links)
• Got mentioned in 2 industry newsletters
• Added the company to 5 relevant directories with full profiles

Result: Score went from 38 → 52

Week 4: Monitoring & Iteration

• Set up weekly AI visibility scans
• Identified gaps in Perplexity (different from ChatGPT)
• Created additional content targeting Perplexity-specific queries

Result: Final score: 67/100

The Outcome

• ChatGPT: Now mentions company in "best project management for construction" queries
• Perplexity: Cites company in 3 relevant category answers
• Traffic: 15% now comes from AI-referred visitors
• Leads: 3 inbound inquiries mentioned "ChatGPT recommended you"