Case Study: From Invisible to Cited in 30 Days
A local HVAC company in Phoenix asked us to help. Their SottoVox score was 18/100. AI couldn't reliably name them, their service area, or their website.
Week 1: Fix the Foundation
We added LocalBusiness schema, corrected GBP name/address/phone mismatches, and created one city-specific service page. Score moved to 34/100.
Week 2: Expand Coverage
We added three more service area pages and published FAQ content for common homeowner questions. Score moved to 52/100.
Week 3: Review Signal
We asked recent customers for reviews with specific details: punctuality, cleanup, pricing clarity. Score moved to 64/100.
Week 4: Consistency Check
We re-checked schema, GBP, and review visibility. Small fixes only: one missing schema field and one outdated GBP hour. Score finished at 71/100.
What Actually Worked
- Schema accuracy
- City-specific pages
- Review detail and visibility
- GBP consistency
What Did Not Work
- Long blog posts with no local keywords
- Generic homepage copy
- Adding more services without dedicated pages
TL;DR
This business went from invisible to cited in 30 days. The changes were technical, not creative. Schema, city pages, reviews, and GBP consistency beat generic content every time.