Schema Markup: The Simple Fix Most SMBs Miss
If you want AI to understand your business, you need to speak its language. That's where schema markup comes in.
What is Schema Markup?
Schema markup is structured data that tells AI exactly who you are, what you do, and where you're located. Think of it like a name tag for your business. but for robots instead of humans.
Why It Matters
- Sites with local schema get400% more AI crawler visits
- It helps AI give accurate answers about your business
- It's free to add
How to Add It (The Easy Way)
Option 1: Use a Plugin
- WordPress:Schema plugin or Yoast SEO
- Wix:Business info section
- Squarespace:SEO panel
Option 2: Add It Manually
If you're technical, add this to your page's <head>:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "City",
"addressRegion": "ST",
"postalCode": "12345"
},
"telephone": "+1-555-123-4567",
"openingHours": "Mo-Fr 09:00-17:00"
}
</script>What to Include
| Field | Why It Matters |
|---|---|
| Business name | How AI identifies you |
| Address | Local relevance |
| Phone | Click-to-call |
| Hours | Real-time availability |
| Services | What you offer |
Test Your Schema
Use Google's Rich Results Test to verify it's working: paste your URL, click "Test URL", check for errors/warnings, fix any issues.
Get Help
Not sure where to start? Get scanned at SottoVox, we'll tell you if your schema is AI-readable.