Schema Markup: The Simple Fix Most SMBs Miss

If you want AI to understand your business, you need to speak its language. That's where schema markup comes in.

What is Schema Markup?

Schema markup is structured data that tells AI exactly who you are, what you do, and where you're located. Think of it like a name tag for your business — but for robots instead of humans.

Why It Matters

Sites with local schema get 400% more AI crawler visits
It helps AI give accurate answers about your business
It's free to add

How to Add It (The Easy Way)

Option 1: Use a Plugin

WordPress: Schema plugin or Yoast SEO
Wix: Business info section
Squarespace: SEO panel

Option 2: Add It Manually

If you're technical, add this to your page's <head>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "City",
    "addressRegion": "ST",
    "postalCode": "12345"
  },
  "telephone": "+1-555-123-4567",
  "openingHours": "Mo-Fr 09:00-17:00"
}
</script>

What to Include

Field	Why It Matters
Business name	How AI identifies you
Address	Local relevance
Phone	Click-to-call
Hours	Real-time availability
Services	What you offer

Test Your Schema

Use Google's Rich Results Test to verify it's working: paste your URL, click "Test URL", check for errors/warnings, fix any issues.

Get Help

Not sure where to start? Get scanned at SottoVox — we'll tell you if your schema is AI-readable.

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