By SottoVox

How to Check Your Brand Visibility in ChatGPT

Quick question: if someone asked ChatGPT for a tool like yours, would it name you or a competitor? For a lot of brands, the honest answer is "I have no idea." Let's fix that in the next ten minutes.

Around 40% of product discovery now starts inside an AI engine, and our own data shows that 87% of SaaS brands are effectively invisible to AI. If ChatGPT doesn't cite you, you're not just missing a mention. You're handing the sale to whoever it does cite.

The good news is that checking your visibility is easy. Below is a simple method you can run by hand today, plus the faster way to get a real score across every engine.

Check it yourself in 5 steps

1. Write down the questions your buyers actually ask

Skip vanity searches. List 10 to 15 real questions a potential customer would ask before buying, like "What is the best AI visibility tool for a small team?" or "How do I check if ChatGPT knows my brand?" Save them in a spreadsheet. You'll reuse this list every time you check.

2. Ask ChatGPT in a fresh chat and look for your name

Open a new chat so old context doesn't skew the result, then paste each question. Did ChatGPT name your brand? Link to you? Mention you as an option? Mark every prompt as Cited, Mentioned in passing, or Absent.

3. Test with and without your brand name

This is the test that tells you the truth. Try "Is SottoVox good for AI visibility?" and you'll usually show up because you were named. Then try "What is the best AI visibility tool?" without your name. That second ranking is the one that matters. If you only appear when someone already knows you, you're visible to people who don't need convincing and invisible to the people still deciding.

4. See which competitors ChatGPT prefers

For each prompt, note the brands ChatGPT cites instead of you. Those are your AI-search competitors, and they may not be the same as your traditional SEO rivals. You don't need to copy them. You just need to understand what signals ChatGPT is rewarding, such as clear positioning, structured data, and authoritative mentions.

5. Keep score and repeat

Turn your spreadsheet into a simple visibility rate: cited prompts divided by total prompts. Check it monthly. The trend line tells you whether your fixes are working or whether AI search is quietly drifting away from you.

Where the manual method falls short

Doing this by hand beats not checking at all, but it has real limits:

• It's inconsistent. ChatGPT's answers shift by model, region, and time of day.
• It doesn't scale. Ten prompts across ChatGPT, Perplexity, and Google AI, checked weekly, becomes a full-time job.
• It can't see crawlers. Manual checks measure answers, not whether AI bots are even visiting your site.
• It gives you no benchmark for what "good" looks like in your category.

The faster way: a free 30-second scan

SottoVox is built for exactly this. Instead of guessing, you get an AI visibility score in about 30 seconds, with no credit card required:

• Scan — see how visible your brand is across ChatGPT, Perplexity, and Google AI, and whether AI crawlers can reach your site.
• Fix — use the self-serve SDK from $29 a month (unlimited websites) or the Quick Start service for $99 one-time, set up within 24 hours.
• Grow — get recommended by the engines that now drive discovery.

Research across 850,000+ websites shows a handful of specific changes drive 400% more AI crawler visits, with no consultants required. We break down the exact five in 5 Tweaks to Get Your Business Visible to AI.

Make checking a habit

Visibility in AI search is a moving target. The brands winning it don't get lucky. They check, fix, and re-check on a loop. Whether you do it by hand or with a free SottoVox scan, the rule is the same: you can't grow what you don't measure.

New to this whole topic? Start with What Is AEO? and the Local Business Schema guide, then follow Your First 30 Days with SottoVox to turn a score into ranked, fixable actions.